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Projet LIFE V-aiR (english)

Projet LIFE V-aiR

To reduce air pollution and the greenhouse effect is crucial to preserve our future and that of our children. The challenge is both: individual and collective.

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Context

The LIFE V-aiR project aims to raise awareness and mobilize political decision-makers and citizens on this issue, with immersive games using virtual reality: a "serious game" for the decision-makers and an "escape game" for the citizens.
Coordinated by Atmo Grand Est, the project includes 9 partners. It started on August 26, 2022 for a period of 4 years.

The aim of the LIFE V-aiR project is to create and deploy 2 games in virtual reality to train local decision-makers and raise citizens' awareness of the crucial issues of air, climate and energy:

One serious game in virtual reality for politics decision makers

One escape game in virtual reality for the citizens

Video Life v-aiR

Progress and update

Serious game 

The game is now fully playable after operational testing. It contains 5 modules, corresponding to the sectors responsible for air pollution and greenhouse gas emissions. Minor adjustments (bug fixes and user experience improvements) are currently underway, with the official release scheduled for early 2025. It is available on the Meta Horizon store or by following this link:

Serious game LIFE V-AIR on META

Escape game

A first room is already available and has been tested by the public. This piece provides a quick understanding of the effects of 4 major pollutants on health and the environment. The design of additional rooms is progressing, with a full release planned for mid-2025. It is available on the Meta Horizon store or by following this link:

 

Escape game LIFE V-AIR on META

Deployment

LIFE V-aiR aims to reach 1 400 policymakers and 12 000 citizens by the end of 2026 across the pilot territories: Málaga (Spain), Braşov (Romania), and six French regions: Grand Est, Bourgogne-Franche-Comté, Hauts-de-France, Nouvelle-Aquitaine, Normandie and Martinique.


Initial deployment actions have already begun in some regions:

  • In Martinique, the serious game has been integrated into training sessions for municipal and community officials. Additionally, the first room of the escape game was played by over 100 participants during the 2024 Science Festival.
  • In Grand-Est, the serious game has been presented at events attended by decision-makers. Training sessions have also been specially organized for the Strasbourg Eurométropole. The same applies to the escape game, which will soon be offered in the region's high schools.
  • In Hauts-de-France, the game has been deployed for various events including the Fabulous Factory in Dunkerque in September, where over 100 people were engaged and educated, as well as with different local authorities for the serious game.
  • In Normandie, the agents of Le Havre metropolitan area had the opportunity to experience the serious game and the escape game. In 2025, several other local authorities will be made aware of these initiatives.

These initiatives help test and adapt the tools to the specific needs of each territory.

A sustainable approach

The project embraces a sustainable approach through the Green Agreement, which commits partners to reducing the environmental impact of project activities.


Key Focus Areas:

  • Digital activities: Eco-design of the games and moderate use of digital tools.
  • Printing and communication: Limiting print materials and using recycled paper.
  • Catering: Prioritizing vegetarian, local, and plastic-free meals.
  • Travel: Choosing low-carbon transportation and eco-friendly accommodations.

The Sustainability Committee oversees these commitments and promotes exemplary practices throughout the project.

Main actions

The LIFE V-aiR project includes 8 main actions :

 
1. Project management and coordination, led by Atmo Grand Est
2. Preparation of the input data for the 2 virtual games, led by Atmo Grand Est
3. Writing and conceptualization of the 2 games, led by Atmo Hauts-de-France
4. Production of the games led by the University of Bourgogne-Franche-Comté
5. Deployment to decision-makers and citizens, led by Atmo Normandie
6. Monitoring and evaluation of the project, led by Atmo Grand Est
7. Replicability and transferability of games, driven by Atmo Grand Est
8. Communication, dissemination and networking led by Madininair

Funding and Goals

The total project budget is 1.3 million euros. 60% is financed by the LIFE program of the European Union, with co-financing from the Grand-Est Region, the City of La Rochelle and 9 beneficiary partners.

The data presented corresponds to the expected results. The actual results of the project will be accessible at the end of the project, i.e. at the end of 2026.

1300000 €

total budget

9

partners

60 %

funded by EU

4

years

1

serious game

1

escape game

1400

politics decision makers trained

12000

awared citizen

Partners

Beneficiary partners

The project is led by Atmo Grand Est and includes 8 other beneficiary partners: ABMEE, Atmo Bourgogne-Franche-Comté, Atmo Hauts-de-France, Atmo Nouvelle-Aquitaine, Atmo Normandie, Madininair, the University of Bourgogne-Franche-Comté and the University of Málaga.

 Each beneficiary will experience the games on its territory. 8 European territories are thus integrated into the project: the city of Malaga in Spain, the city of Braşov in Romania and 6 French regions (Grand-Est, Bourgogne-Franche-Comté, Hauts-de-France, Nouvelle Aquitaine, Normandie and Martinique).

Co-funding partners

The LIFE V-aiR project is 60% funded by the LIFE program of the European Union, with co-funding from the Grand-Est Region, the City of La Rochelle and the 9 beneficiary partners.

Associated partners

The project also includes 3 associated partnerswho will participate in the visibility, distribution and use of the games : the ATMO France Federation, the French Alliance of Communities for Air Quality and the Italian association for sustainability (UCSA)

Contacts

For any information on the LIFE V-aiR project, you can use the contact form by specifying "About the LIFE V-aiR project" in the "Subject" field